Rock Solid Reliability

• Consistency: Ensure services and actions are predictably excellent every time.
• Trustworthiness: Build trust by always standing behind work and commitments
• Dependability: Always there when clients or teammates need you. 
• Quality Assurance: Continuous improvement and maintenance of high standards. 

Straight Shooting

• Honesty: Transparent communication, even when the news is not good.
• Integrity: Doing what is right, even when no one is watching.
• Respectful Communication: Speak with respect and listen actively.
• Feedback: Providing constructive feedback to foster growth and improvement. 

Roll-Up-Your-Sleeves Work Ethic

• Diligence: Displaying dedication and thoroghness in all tasks.
• Responsibility: Taking ownership and responsibility for actions and outcomes.
• Persistence: Staying focused and pushing through challenges.
• Quality: Ensure all deliverables maintain the highest quality.

Can-Do Spirit

• Positivity: Maintaining a positive outlook even in challenging situations. 
• Resilience: Bouncing back from set backs with renewed energy.
• Initiative: Proactively addressing issues or seeking opportunities without being prompted. 
• Adaptability: Embracing change and turning challenges into opportunities.

Make it Happen

• Problem Solving: Identifying issues and creating effective solutions.
• Proactiveness: Anticipating needs and acting without having to be told.
• Goal-Oriented: Establishing and relentlessly pursuing set goals.
• Innovation: Thinking outside the box to overcome obstacles and find new solutions.

Smart Hustle

• Efficiency: Utilizing resources and time effectively to maximize output.
• Agility: Moving quickly and smoothly through tasks and challenges.
• Strategic Thinking: Planning and executing actions with a structured approach.
• Learning: Continuously learning and applying new knowledge and skills.